It is, in their own words, "something more than a photo but less than a video"
Two artists have created a new way to to record your special moments - pictures with movement.The "cinemagraphs" look like still photos but actually feature a subtle area of movement designed to grab your eye and keep you looking. The effect is slightly eerie - but utterly captivating.
Hair-raising: Cinemagraphs may look like stills, but they feature a subtle area of movement designed to grab your eye. These animated photos are the work of Jamie Beck (pictured) and her fellow artist Kevin Burg
Turning a page: The cinemagraphs work by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers but has come into its own with broadband internet
In one shot of a crowded square, bodies are frozen in time, but one man quietly turns the pages of his newspaper.Another photo of a restaurant terrace is brought to life by the reflection of a taxi going past in the window.
And a picture of photographer Jamie Beck, one of the two behind the project, leaps off the screen when her hair starts to blow in a breeze.Miss Beck has worked with motion graphics artist Kevin Burg to make the cinemagraphs by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers.
Only now with broadband internet are they bringing it to life with a startling effect. "Our cinemagraphs are a way of adding motion to a still image" Miss Beck said.
Eerie effect: Cinemagraphs are calming to watch as only one area moves - and they are silent
Not as simple as they look: The more complex animated photos take the artists an entire day to pull together
Two artists have created a new way to to record your special moments - pictures with movement.The "cinemagraphs" look like still photos but actually feature a subtle area of movement designed to grab your eye and keep you looking. The effect is slightly eerie - but utterly captivating.
Hair-raising: Cinemagraphs may look like stills, but they feature a subtle area of movement designed to grab your eye. These animated photos are the work of Jamie Beck (pictured) and her fellow artist Kevin Burg
Turning a page: The cinemagraphs work by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers but has come into its own with broadband internet
In one shot of a crowded square, bodies are frozen in time, but one man quietly turns the pages of his newspaper.Another photo of a restaurant terrace is brought to life by the reflection of a taxi going past in the window.
And a picture of photographer Jamie Beck, one of the two behind the project, leaps off the screen when her hair starts to blow in a breeze.Miss Beck has worked with motion graphics artist Kevin Burg to make the cinemagraphs by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers.
Only now with broadband internet are they bringing it to life with a startling effect. "Our cinemagraphs are a way of adding motion to a still image" Miss Beck said.
Eerie effect: Cinemagraphs are calming to watch as only one area moves - and they are silent
Not as simple as they look: The more complex animated photos take the artists an entire day to pull together
